Net Profit: Business Networking Without the Nerves
by Kathleen Watson, MBA
Published by Expert Publishing
Click on book
cover to order
at Amazon.com
Reviewed by Steven King, MBA
It is an exciting time in American history to be involved in business. Listening to the evening news might make one conclude that any entrepreneurial enterprise is doomed for extinction. As a business educator, I am constantly amazed by the successes of budding entrepreneurs. They prove that, in spite of the denigrating comments about our economy, many can do quite well in business for themselves.
Educators try to demonstrate for students “why” being an entrepreneur works: it is pure capitalism at its best. “Living the American Dream” is possible, after all, if someone is willing to invest enough blood, sweat, and tears. To this educator’s chagrin, however, most of what is taught is steeped in theory and reticent in substance. You want to be an entrepreneur – then you figure out how to become successful at business.
Apparently Kathleen Watson feels there is too much fluff available on the market. Her insightful book, Net Profit, provides an amazing resource that illustrates the need to be proficient in business networking. Not only does she write about what it takes to be successful–she provides “action steps” in a convenient check-the-block format. New entrepreneurs and existing business owners will be pleased by its practicality.
For instance, most business professionals have had the experience of being at a convention and enduring a conversation that has “run its course.” Instead of languishing, or worse–cutting off a potential asset by thoughtless redirection – she empowers readers by providing convenient exit strategies. Actual, polite examples of things you might say that demonstrate your professionalism while honoring their humanity are presented. It is obvious that Ms. Watson writes from experience on how to get the most out of every networking opportunity.
Who needs this book: Anyone that wants to be successful in business. The title’s play on words is fitting: want more profit–then network (for Net Profit). If your business is just beginning, or needs a “shot in the arm,” you will not be disappointed by this resource.
This just might make it onto my required reading list for business education.
Armchair Interviews agrees.
Author’s Web site: http://www.YourClientConnection.com