Masters of Sales: Secrets From Top Sales Professionals That Will Transform You Into a World
by Ivan R. Misner, PhD & Don Morgan
Published by Entrepreneur Press
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Reviewed by Steven King, MBA
It’s been said there are only two certainties in life: death and taxes. Perhaps if would be fitting to amend this to include the fact that sales are an absolute certainty in this life. Who has not dreaded the purchase of a vehicle or trip to a retail store where a hoard of salespeople surround you looking to score the latest commission? A closer look at “sales,” however, indicates it is a fitting filter to understand many vocations.
Isn’t the minister actually a salesperson who is intent upon moving his parishioners ever closer to a “close?” What of the school teacher who daily sells the student on the need for an education so that they can live their dreams? Of course, those who actually sell goods are what are stereotypically imagined by the term sales.
Everyone can benefit from the refreshing book, Masters of Sales, a work full of practical ideas born out of the actual practice of modern “master sellers.” The work is skillfully divided into short vignettes grouped under a common theme, such as: The Buyer’s Perspective. Those who sell on a day-to-day basis will be inspired by sales legends: Zig Ziglar, Martha Stewart and Brian Tracy, just to name a few of the 73 who have corroborated on this work.
The vignette that resonated the most deeply with me was the one supplied by Jack Canfield, of Chicken Soup for the Soul fame. He elaborates how he and co-creator Mark Victor Hansen sought the advice of Ron Scolastico and utilized his Rule of 5. Every day, ask yourself, “What five things can I do that will move me closer to my goal that will make a quantum leap for my career?” Then do them. If everyone read and then put this vignette into play – the very nature of industry would be changed in a few months.
If your career even peripherally involves sales, then you would love this book. If I purchased only one book in 2007 – this book would be it, hands down. I inhaled this book and look forward to more books in this series.
Armchair Interviews says: Super book about sales that should be on your bookshelf.
Author’s Web site: http://www.mastersbooks.com