Content Rich: Writing Your Way to Wealth on the Web
by Jon Wuebben
Published by Encore Publishing (July 20 release)
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at Amazon.com
Reviewed by Diane Keyes
Subtitled: The Complete SEO Copywriting Guide for Search Engine Rankings and Sales
It’s not easy to make a book about writing copy to optimize your rankings on search engines (SEO) into a real page turner, but Jon Wuebben makes a valiant attempt.
Writing business books is always a little dicey for the author because the audience is divided between those who know nothing or next to nothing about the topic (that would be me) and those people who are simply looking to add to the information they already have about the business being discussed—that would be my husband.
For me, a novice in the field of web sales, the topic is just plain daunting, but that’s my problem, not Wuebber’s. The author uses simple, declarative sentences, a laidback conversational tone and plain English where he could be using “technobabble”. His examples are straightforward, easy to follow and demonstrably convincing, even for the uninitiated.
I found the apples-to-apples comparisons he uses very effective. By that I mean, he shows the copy as it looks before the improvements and SEO and then again after. The change was obvious, the explanations clear, and the result definitely beneficial. And, if I got it, so will everyone else.
My husband, with a Web history as old as the Web itself found it to be valuable as well. What impressed him most is that Wuebber cites other sources for his statistics, rather than simply personal research. This approach makes his assertions all the more compelling and gives real meat to his data.
If you’re looking to find a pot of gold over the Internet rainbow, Content Rich: Writing Your Way to Wealth on the Web may very well be your own ruby slippers.
Armchair Interviews says: this is knowledge anyone who wants to generate traffic on the Web should know.