Battling the Corporate Giants
by Daniel L. Lowery
Published by American Book Business Press
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Reviewed by Julie Failla Earhart
Subtitled: The Ultimate David and Goliath Story
Sam Walton is dead. Bill Gates is a gazillionaire. Steve Jobs wears jeans and sneakers to shareholder meetings. Donald Trump makes television shows. It doesn't seem possible, in the 21st century, for a small business to make it, and yet, we want it to--so desperately. If there isn't any hope for the entrepreneur, then American business is not far behind.
Enter Daniel L. Lowery and his first book, Battling the Corporate Giants: The Ultimate David and Goliath Story, on how to create a successful business. In this common-sense approach, Lowery uses the Bible story of David and Goliath to illustrate techniques and traits that small business can capitalize on in order to make it against the giant corporations that dot the American culture and landscape.
I usually don't read business books, but I found Lowery's approach fascinating. As a struggling entrepreneur, I found Lowery's methodology easy to understand. And because I don't usually read this genre, I particularly found myself highlighting and paper clipping the end of each chapter. There he provides the corporate strategy and the countermeasures that a small business owner can affect.
I have gone back Lowery's advice time and time again. It gives me courage and hope. And what more can a person ask of any book, regardless of genre.
Armchair Interviews says: Good advice for those starting or operating a small business.