Author Networking
LinkedIn for Authors
Information provided by Caroline Melberg, Melberg Marketing. Caroline is a Linkedin and SEO (Search Engine Optimization) expert. She can reached at: Caroline@Melberg.com
Many people have heard of the benefits of using the popular social networking site known as LinkedIn for finding a job – but did you know that LinkedIn is equally effective for authors looking to get noticed and published?
I describe LinkedIn as your traditional “rolodex on steroids.” A rolodex because LinkedIn is great as a database of your contacts (one that’s always current, as your contacts update their information), but the real power is being able to see who your contacts are linked to.Connect with Agents, Famous Authors and Publishers
You may not realize that someone you know very well is connected to an agent, author or publisher you wish to meet. By viewing your contacts’ connections, you’re able to ask your contacts for introductions to people who can help you get your book published, provide a review or testimonial for your work or even find an agent to represent you.Get Publicity and Get Quoted
There are hundreds, if not thousands, of editors on LinkedIn who are constantly seeking “experts” to quote for their next story. By positioning yourself as an expert on LinkedIn, you position yourself squarely in their sights the next time they need someone to fill out their story. Be sure to indicate that you are an “expert” on your subject in your profile, and go to the Answers section of LinkedIn and answer questions pertaining to your area of expertise to further bolster your reputation as “the source to go to” on your topic.
Ask for Help
Speaking of the Answers section on LinkedIn, another way to use this is to post questions that you need answered; need to find a connection, or the answer to an obscure question? Post it in the Answers section of LinkedIn and you’ll have your own group of resources providing answers to help you out. Check out the answers to questions previously asked, as a great and unique source of information. Need stats for an article or chapter in your book? Post a LinkedIn Poll and get the hard data you need – fast!
These are just some of the ways authors can use LinkedIn to get published, get noticed and get help. The best way to get started is to jump in and create your profile, and start building your network of connections – you’ll be surprised at all the ways you’ll find LinkedIn to be an invaluable resource to your writing career.